MTV IN COLLABORATION WITH THE BRITISH FASHION COUNCIL, RIVER ISLAND AND ICEBERG ANNOUNCE THE ‘MUSIC MEETS FASHION COMPETITION’ WINNER WITH A PERFORMANCE BY GRIFF AT LONDON FASHION WEEK
London Fashion Week February 2021 will showcase Lucy Saunders, the competition winner and her MTV inspired collaboration which will be exclusively available at River Island
London, 16 February 2021 Launching Tuesday 23 rd at 16 :00 during London Fashion Week, MTV, the British Fashion Council, River Island and ICEBERG announce the ‘Music Meets Fashion Competition’ winning collection by, Lucy Saunders with a special performance by Ivor nominated sensation Griff. The collection is ins pired by MTV and designed with gender neutrality, size inclusivity and sustainability in mind, it will be available online with RiverIsland.com.
The ‘Music Meets Fashion Competition’ is a competition between MTV, River Island, the British Fashion Council and ICEBERG that was announced at London Fashion Week in February 2020. Fashion design students from 21 fashion schools, selected through the BFC Colleges Council Network in the UK and select international design colleges in the US, Mexico and Australia, were invited to design a line inspired by MTV that merges music, fashion and sustainability.
Handpicked from hundreds of submissions, the five finalists are Rebecca Cox from University of Leeds, Bew Chan from Manchester Metropolitan University, Lu cy Saunders from London’s Kingston University, Rebeca Serrano from Universidad Iberoamericana ( Mexico City and Alice Michelle from Academy of Arts University San Francisco. Each finalist had mentoring calls with River Island to talk about their commercial pieces and how to adopt their approach to a competitive commercial landscape. The finalist catwalk designs were presented at London Fashion Week September 2020 with a digital activation created by MTV Breaks.
The winner, Lucy Saunders from London’s Kingston University, was selected by a jury of industry leaders comprised of Naomi Dominque, Design Director of River Island, Kerry Taylor, EVP of Entertainment Youth Brands, ViacomCBS Networks International, Caroline Rush, Chief Executive BFC and Ja mes Long, Creative Director of ICEBERG. Lucy Saunders and her 8 piece, MTV inspired, River Island collection will be revealed with an exclusive performance by MTV Push Finalist and Ivor nominated, Griff. The emerging, multi hyphenated singing sensation has already made the top 5 in the BBC’s prestigious Sound of 2021 poll and been placed amongst the big leagues of British Pop, with her latest release ‘Black Hole ’receiving Radio 1 support as Annie MacMac’s Hottest Record in the World and Clara AmfoAmfo’s Tune Of The Week. Griff is even breaching global status with co signs from Taylor Swift and appeared on DisneyDisney’s record breaking Christmas ad campaign with the beautiful ‘Love Is A Compass. ’The Chinese Jamaican singer will be performing her latest track among st other anthems on MTV s ‘Music Meets Fashion’ Competition Winner’s Announcement on schedule at London Fashion Week 23 rd February 2021. The performance will be streamed on https://londonfashionweek.co.uk at 16 : 00
Caroline Rush, Chief Executive of the British Fashion Council
“Congratulations to Lucy Saunders on a well deserved win! Working with MTV, River Island, ICEBERG and the incredible finalists throughout this challenging year has been incredibly rewarding. The creativity has remained inspiring and optimistic throughout, representing the strength and power of fashion to express emotion and propel people forward even during difficult times.”
Kerry Taylor, EVP of Youth Entertainment Brands and BET International, ViacomCBS
“I am thrilled to congratulate Lucy Saunders as the ‘Music Meets Fashion Competition’ winner for her catwalk designs that encapsulated all that MTV is and where we can go in the future so vibrantly. I am truly blown away by the outstanding work created by each incredibly talented finalist in this process and it was such an honour working alongside them as they and their collections have evolved to overcome obstacles and meet the new needs of society.”
Naomi Dominique, Design Director, River Island
“Having previously collaborated with global and influential music artists and continually supporting emerging and aspiring young design talent, the MTV Music Meets Fashion Competition’ was a perfect fit for us at River Island. Working with the finalists and Lucy has been an exciting process for us, they have all been dedicated to the project and each of them have created something innovative that has suited River Island’s design ethos of inclusivity for all. This year has thrown a lot at us due to the pandemic, and even with the unexpected obstacles in our way, we have all managed to remain empowered and optimistic throughout; it is so inspiring to see in the emerging talent of today and River Island is incredibly excited to reveal Lucy’s MTV inspired commercial de signs in February!”
MTV is the world’s premier youth entertainment brand and the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award winning content built around compelling storytelling, music discovery and activism across TV, online and mobile.
About MTV Breaks
MTV Breaks is a pro social platform set up to help young people break into creative industry careers. As well as offering unique opportunities to work for MTV and attend some of the brand’s biggest global music events, its content gives young people access to expert advice by industry insiders. MTV Breaks encourages its followers to dream big, but also aims to give them the knowledge, tools and experience to make those dreams a reality.
About British Fashion Council
The British Fashion Council ( was set up in 1983 to promote British fashion internationally and co ordinate this promotion through fashion weeks, exhibitions and showca sing events. BFC now supports designers beginning at college level and extending to talent identification, business support and showcasing schemes. The BFC promotes British fashion and its influential role at home and abroad, helping British designer busin esses develop their profiles and business globally. BFC Foundation (Registered Charity Number: 11852152) was created for charitable purposes and grant giving; attracting, developing, and retaining talent through education and business mentoring. BFC Colleg es Council offers support to students through BA and MA scholarships and links with industry through design competitions and Graduate Preview Day. Through grant giving and business mentoring the BFC support designers through four talent identification and business support schemes: BFC/Vogue Designer Fashion Fund, BFC/GQ Designer Menswear Fund, NEWGEN which includes womenswear, menswear and accessories, and the BFC Fashion Trust, a charity supporting UK based designers. The BFC showcasing initiatives and events include London Fashion Week, London Fashion Week Men’s, LONDON show ROOMs and the annual celebration of creativity and innovation in the fashion industry: The Fashion Awards.
About River Island
With over 60 years of fashion retailing experience and 350 stores across the UK, Ireland and internationally, River Island is one of the best known and loved brands on the UK High Street.
Renowned for its stylish, affordable and unique fashion offering spanning womenswear, menswear and kids wear, River Island boasts one of the largest design teams on the High Street, with almost all of its products designed in house
Proudly supporting a growing list of charities and organisations, River Island builds long term and fair relationships with sup pliers, people and the communities in which we operate, whilst striving to be mindful of the planet’s limited resources, using renewable energy sources, reduced packaging and recycled and biodegradable materials wherever possible.
ICEBERG is the vision of Giuliana Marchini Gerani and her husband Silvano launched in Italy in 1974. ICEBERG are original innovators and rule breakers in both product and marketing with the brand revolutionising and introducing the concept of luxury sportswear. Jame s Long, after completing the prestigious RCA MA and setting up his own men’s and womenswear line, has been Creative Director since 2016 designing Men’s, Women’s and the made in Italy Capsule collections marrying his own distinctive London style with the he ritage and joyful signatures of ICEBERG and everything the brand stands for in Italy.