Summer 2021
Nature I Man I Machinery

By Mijean Rochus

Ermenegildo Zegna celebrated its 110th anniversary through the Phygital runway show livestreamed – fusing digital and live expérience at Milan Digital Fashion Week.

 

The environment for this ‘phygital’ presentation was Ermenegildo Zegna’s HQ in Trivero, two hours northeast of Milan. The super fashion show, which was livestreamed started digital and became a subjective movement that crosses borders and spaces, outdoors as a wall of hedgerow evaporated and operating plants created a unique reality, where the natural element and the textile loom are melt in dynamic harmony while clothing perfectly defines new modalities and new solutions.

The Ermenegildo Zegna XXX Summer 2021 collection is a project that includes clothing and a different way of displaying it, merging a digital and a live experience, it is an exploration of the unique link between nature and machine, whose connection it is man himself, as a sensible and sensible being.

not only in terms of making fabrics, the show takes place in spaces that already exist and that are deeply significant to the Zegna spirit. Models navigate their way through the nature reserve that is one product of Ermenegildo Zegna’s business.Therefore, it is a conscious production.

 

Fluidity and perfection dominate the collection, both in the structures and in the choice of colors. The volumes are clear and abundant, in combinations of clay, beef yellows, hydrangea roses, syenite gray, river stone blues, carabus greens and slate blacks; materials are light but firm – wool, hemp, raw fibers, linen, paper / silk, paper nappa, #UseTheExisting wool.

Experimenting with dropped shoulders, low necks, layered structures and a poetic feeling of functionality expressed by oversized pockets and zippers that facilitate volume expansion, Alessandro Sartori expands the sartorial search for new hybrid classes that define his vision of Zegna. Inspired by the osmosis of different worlds, he divides outdoor clothing into fabrics for shirts, and vice versa, giving the user complete freedom of combinations and interpretations when it comes to clothing. We find a feeling of comfort that is pure and uncomplicated, highlighted by the turtleneck that replaces shirts and shirts under blazers, by down coats and liquid colored pants that draw a long and carefree silhouette. Circular loafers with oversized soles and sandals that set the tone. Tie Dye prints benefit the layers of colors and textures, suggesting a greater symmetry between man and nature.

“A moment like this can easily lead to magnificent machine precision – says Artistic Director Alessandro Sartori – but at Zegna, respecting the deeply Italian humanist tradition, we believe that the human being is always located in the center, in perfect harmony with nature. Sensitivity and innovation are human qualities by nature, and are what bring out the best in machines. Without man, everything would be heartless. This project reflects the union of sensations, which is also a balance between the past and the future, between inside and outside, in a cohesive and at the same time multifaceted work “.

Translated from Spanish Miró means ‘ I watch, I look,…We felt Miro was the right word to use. Miro 4 You magazine offers a view, a reflection on fashion and the way fashion is presented, understood and thought. Miro 4 You Magazine  showcase his readers these different layers of fashion through interviews, editorials and lifestyle photography.

Miro Magazine is a platform where (gender) diversity, multicultural society, environment are put upfront.

What we see here in this time and space is just a mirror reflection of what we might really see.